Any additional fonts need to be more subtle. This article was originally written and published in 2016. Choose this logo font to be provocative or support a politically-focused agenda. As graphic designers we’re always scouring the web for fonts that are perfect for branding and blogs. In contrast, Museo Sans is simplified and minimal, giving the letterforms room to breath. Since this font pairs well with bold colors, it would do well with industries that honor strength, like fitness brands or advertising agencies. Brand Colors: Blue, White Primary Font: Helvetica Neue Light Cost: Paid. Garamond is more of an umbrella term for typefaces than a single typeface. Whether you're building your brand from scratch, reworking your logo or updating your website, we're here to set you up with the right font choices—so you can put your best foot forward. : Often bland and do not contribute to better brand recognition. Also, is it available in multiple sizes and weights? Butler’s main goal was to bring modernism to serif fonts through working on the curvature of classical serif fonts and to add an extra stencil family. It lends a degree of elegance and drama to the magazine normally associated with these traits. Frutiger designed this typeface to be practical and useful for any purpose. Brand typography is not quite the same as brand font or typeface, although they are all closely related. An MIT study found that unappealing fonts tend to reflect badly on the readers' emotional response to content. Search for fonts by name or category. Pro: Tailored to your unique needs, sets you apart from everyone else. In keeping with the digital experimentation of the 90s, Horizon has a space-age look—with sharp, unexpected angles that were achieved sharply with digital tools. Bowlby One SC proved that a font can be both utilitarian and decorative, taking forms to create a design from scanned and co-mingling 20th century type specimens. Bukhari Script is a bold monoline cursive free font, designed by Indonesia-based Mikrojihad Inc. : Unique, elegant, distinctive. It's important to note, and please remember this as you read the rest of this article, that none of these recommendations are dogmatic— branding rules and conventions are being defied all the time, and that'… Their downside is that they are often generic and lacking in character and they don’t add much to a brand personality. The example above shows how Sassoon adds to the environment when used in signs throughout a children’s’ museum. Brand fonts. I am impressed. It’s modern, clean, and sturdy, drawing inspiration from Gill Sans and Johnston Sans while holding onto standout contemporary elements. If you’re creating an identity for a high-end brand, tech business or retail or beauty company, you’re sure to find something here to make your project shine. Fonts influence your readers’ subconscious perception of your brand. The shapes don’t feel overwhelming, even though they are complex. Overall, Big Caslon feels bold and strong—perfect for making a big point. Steak is a quirky cursive font that speaks to the handmade artisan aesthetic. Based on broad spectrum of typography styles, a bridge between those extremes was welcome. Titling faces themselves are a relic from a particular tradition, where designing means each typeface exists for optimal legibility and beauty at a specific size – this is where details truly count. They come in categories which are classifications for better identifying and choosing fonts. It’s inspired by 1940’s aircraft models, where we were at the beginning of modern aircraft history. For brands that present themselves as playful and approachable. Once the Egypitan typeface (also called slab serif, square serif, or mechanical) was created, the type founders took advantage of this craze, and simply named it after that. That’s because the typeface is simple and utilitarian, with quirky touches—like the rounded square tail of the “R”, the narrow “t” and “f”, and the bracketed top flag of the “1”. By choosing fonts that reflect your brand's values—traditional or quirky, fun or formal—you can attract the right kind of customers. It’s currently only available in uppercase lettering, so use wisely – especially if you mean to turn heads and make a long-lasting statement. Minimal, clean, contemporary. How does my brand’s typography make me feel? Bodoni is among the most ideal modern fonts for logo design, and it’s easy to figure out why. Choose this logo font for a more traditional food service business, or if you just want to be fancy. Start selecting a logo font by first determining your brand personality (how your brand sounds and feels to your audience). Consider this font for brand names containing the letter “Q” and/or brands needing an energetic and outgoing slab serif! The unusual, geometric letterforms project an optimistic modernism. The lower serifs of the capital “A” point to the right, while the upper serifs on the lowercase “v” point to the left. 51 electrician logos that’ll give you a jolt. It is used in the Herman Miller logo and The Weather Channel logo. It is also highly utilitarian because of its simplicity. Brand Name Font ~ Display Fonts ~ Creative Market" Brand Name Font " Brand Name Font is a stylish Font. Geometric and modern Futura font reflects the coexistence of individualistic and mass production spirit of Bauhaus movement that made it famous. Thick and rounded sans-serif fonts create a youthful and friendly feel, Traditional serif font conveys a conservative corporate feel, Thin sans-serif fonts can be used to make an elegant, high-end feel, : Make sure your typography works well across all mediums such as online, print and mobile devices. The best website for free high-quality Brand Name fonts, with 32 free Brand Name fonts for immediate download, and 54 professional Brand Name fonts for the best price on the Web. That’s the beauty of such a versatile font! There are multitude of well-designed sans-serif fonts, but I hope this best selling collection will inspire you in the process of logo design. One was a decreased interest in legibility, and the other was the introduction of computers. So we’ve done the hard work for you, compiling a showcase of the best free typefaces to use on your projects in 2018. Con: Often bland and do not contribute to better brand recognition. The curves in the “S” are perfectly imperfect, the proportions of the “E”, R” and “C” produce a visceral impact and the typeface as a whole feels warm and beautiful. Make the most out of all of its options; pair Glober with bold, italicized and underlined supporting text within the same family. I think there were some missing from the list: Their clean NY Irvin font is simple and only slightly quirky, providing uniqueness and enticing readers into consuming the equally one-of-a-kind content. Easy to find and play around with, open source fonts are often the choice of startups and small businesses. TrueType TTF, Open Type OTF, PFM Photoshop Layer Style ( Psd Smart Object) Compatible OS: Mac PC. Here’s a gorgeous typeface that can definitely make it in today’s market. Colette is a freelance creative based between Berlin and the west coast, USA. Natanael Gama designed the sans serif typeface as a way to further his own research into typography. found that unappealing fonts tend to reflect badly on the readers' emotional response to content. While they are convenient, these libraries are often limited in terms of the volume of fonts they offer. These are the essential traits of typography that your brand will be using as an extension of its personality across multiple channels. Choose this logo font for an intelligent, ambitious and whimsical logo design. 20 Free Fonts to Elevate Your Unique Brand We know how difficult and time-consuming it can be to search for the perfect fonts every time you need one for a design project. Ukranian-born and raised in Paris, Cassandre, or Adolphe Mouron, was one of the most beloved poster designers of the 20th century. How can I use various fonts in particular aspect as a biggener? While handwritten fonts showcase your brand’s whimsy, it’s close cousin, the script font, will highlight your elegance. Choose this logo font if the intention is to apply your logo to a variety of situations for a diverse audience. With more than 10,000 options, I’m sure you’ll be able to find what you’re looking for. Abril Fatface is a part of Abril, a larger type family system designed by TypeTogether, who are well known for creating custom designs for major corporations. Picking the right font for your logo is important, so be sure to spend some time selecting the perfect one for your brand. It accomplishes this by taking Bodoni and reducing it to a single stroke weight design. It should be the most eye-catching out of the fonts you selected. Chan’s intention was to communicate a radical perspective to eras that deeply inspired him, specifically Art Deco’s straight lines and bold shapes and Art Nouveau’s organic aesthetic. Amazing logo collection. Hanson Chan designed Walk On originally as a corporate typeface for the fashion brand Wang & Lynch. It’s no surprise that this font has been used on Swiss passports since 1985. Most of the serifs feel sharp and pointy, while some, such as on the uppercase “G” and “S” are slightly geometric. Simply enter your text, select a color and text effect, and hit GENERATE button. Rock Salt was created by an artist who goes by “Squid”, a Tiki revivalist with a longtime fascination for hand-lettering from comics, toys and packaging from his youth. Brazilian typeface designer Adilson Gonzales flew away with this concept, and created a retro-futurist typeface encouraging aerodynamic nature. : Your customers are seeing your brand’s messages on TV, online ads and retail stores and reading about you online and in press. Cardo would go well with a Neo-Grotesque sans-serif typeface, like Roboto or the previously mentioned Aileron. It’s unusual and opens the door for designers to play creatively with this unusual element. Interestingly, the Garamond typeface became one of the first “famous” typefaces when it was presented at the Paris World’s Fair in the 1900, and dozens of variations soon followed. The typeface also has distinct sloping serifs and “busy” angles. They created many versions of Didot, one of which is used in the Giorgio Armani logo. Consider this logo font if you seek to break out of the norm and into the strange! Pick a font style and type that works with the style of logo you’re envisioning. Check out my list of top 10 fonts for modern logo design. It should be the most eye-catching out of the fonts you selected. Quite fittingly, this font was used 21 years later in the film Star Trek: Into Darkness. “Brotschrift” were small fonts in hand setting times for everyday usage, ie inclusive. Microsoft’s logotype is in Segoe, Pro to be exact, for starters. This is why selecting brand typography that conveys your business’ personality and values is one of the key elements of visual branding. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. With your brand personality in mind, you’ll be ready to enter the wild world of fonts and typography.. 2. The Posterama font family contains 63 fonts that take “a journey through space and type!” This family touches on Art Nouveau, the Armory Show, the 1913 Exhibition of Modern Art, the year of Metropolis, the Art Deco period and more. With the flat revolution for logos and web design, it’s a thriving logo with a premium look. I’m also not convinced that Swissair is Univers. There are several types of fonts  or font families to choose from, and each one tells a different brand story. Total in category 60 fonts. Many of these fonts are dazzling as is, but don’t forget that they are also a great way to get inspired about your logo design. Fonts in use in the category “Branding/Identity”. Vollkorn, pronounced “Follkorn”, is German for whole wheat flour and refers to an older term “Brotschrift”. The following tool will convert your text into images using famous fonts. There’s no point in testing anything that’s already taken, so you need to vet your frontrunners. There are thousands of fonts out there, and that’s exactly why we’ve we’ve put together this list the most notable, game-changing logo fonts of all time. Once these key steps in identifying the right font for your brand are over and done with, some more technical guidelines remain that you should also bear in mind. This digital iteration takes those analog forms and perfects them into a usable type family containing 23 fonts. Consider this logo font if your business needs an officious or legal look (or if your business has long name that could use a thinner font). Squid took felt-tip markers to encompass a deeply personalized and rougher aesthetic. Get the free logo ebook and learn how to build the perfect logo for your brand. Brands that use the script font include Johnson and Johnson, Coca Cola, Cadillac, and Instagram. If you look for a quick and effective solution for your brand typography, then look no further than the below list of free, downloadable fonts in each category that are going to provide a difference to your business identity. Once you have decided on your typography and fonts, it’s time to establish a system that aligns them in a logical way in your. It’s a great choice for sports, automotive, and action-based industries. A true delight for us typographic nerds! Tell your friends about us: This page lists the brand fonts, which you can download absolutely free of charge and without registration - only on our website! Pro: A much bigger variety of fonts that suit your brand well. Once you have decided on your typography and fonts, it’s time to establish a system that aligns them in a logical way in your brand book that will be easy for other users to replicate it. Designers, check out these contests so you can start building your career. Bold serif headers + nondescript sans-serif subheader conveys a trustworthy feel. Confident, bold, off-beat. Brand Colors: Red, White Primary Font: Din Pro Bold Cost: Paid. Show variants. The typeface is in use by many of the most prestigious fashion brands like: 1. What other Hypebeast fonts would you like to see on the list? The refined letterforms also allow this font to be taken in a sophisticated direction—like in the American Eagle logo. Thicker and bolder fonts are great attention grabbers. In this article, we will look at the five steps you can take to find a brand font for your business. Thanks! Behance Behance is a creative social media platform owned by Adobe that offers thousands of creative designers — including tons of free fonts. Using stencils and airbrush techniques to create stylized images of speeding trains, Cassandre’s work has become one of the most iconic amongst Art Deco. Univers was one of the first typeface styles to present the idea of a consistent font family. When combining different logo fonts in one logo design you want to make sure the fonts complement each other. During this particular era, there was a shift in typography identity to favor monumental style. When you pay for certain fonts, you are ensured a greater degree of flexibility, freedom and uniqueness of personality. Canilari could be considered somewhat of an outcast typeface. Giambattista Bodoni took that experiment to an extreme, creating this dramatic font. In an attempt to convey a technological and futuristic vibe, Exo was born. Something went wrong posting the comment. The font you choose must work great across all channels, devices and platforms and must be responsive. The aspects of a brand such as logo, packaging, emails, documents. Sometimes a strange typeface is what a logo designer needs to take a brand out of the box. The font is available in 9 different weights. There are also several variants of Garamond (Adobe Garamond, Garamond Premier, Stempel Garamond, etc.) Coming up with brand typography is a complex process that will result in increased recognition of your brand and attainment of consistent brand personality across all channels. Toggle navigation The result is cute, fresh and healthy, which may be why it became part of the branding for the London marathon. In order to achieve a clean and minimalist look in logo & brand identity design, you should rely on simple and geometric sans-serif fonts like the collection above. Any text you create using your styled fonts should be easy to understand, in large or small letters, as well as lowercase and uppercase. Choose one font for your main brand name and another font for additional supporting text, such as your tagline or brand description.